PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using some of the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site or over the telephone, we collect certain information from you, including your name, billing address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Reservation Information.” If you book with an online travel agent (OTA) they will provide Reservation Information as well.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Reservation Information that we collect generally to fulfill any reservations placed through the Site, over the phone, or through an OTA (including processing your payment information and providing you with reservation confirmations). Additionally, we use this Reservation Information to communicate with you, screen our reservations for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Reservation Nexus to power our online reservations — you can read more about how Reservation Nexus uses your Personal Information by clicking the Privacy/Security policy at the bottom of the page when booking. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with email marketing communications we believe may be of interest to you. You can opt out of email marketing by clicking the Unsubscribe link at the bottom of the email or by calling us at 314-773-3500.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in reservation to fulfill contracts we might have with you (for example if you make an reservation through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an reservation through the Site, we will maintain your Reservation Information for our records unless and until you ask us to delete this information. Credit card details are deleted after a period not to exceed 90 days.
The Site is not intended for individuals under the age of 21.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
3500 Russell Blvd
Saint Louis, MO, 63104